CONTENT MARKETING SPECIALIST

INFORMATIE

Bedrijf GoodHabitz
Geplaatst op 30/11/2021
Standplaats Eindhoven
Werklocatie Eindhoven
Provincie Noord-Brabant
Aantal uren per week 40 uur
Dienstverband Vast
Carriereniveau Starter
Opleidingsniveau HBO

FUNCTIEOMSCHRIJVING


Job description:

Required work experience: 2 years – a good command of English is required

This is what you tell people at parties 

“I work at one of the fastest-growing tech companies in Europe. With GoodHabitz and our 1,600+ customers, I’m on a mission to get everyone in Europe (and beyond!) excited about learning. We already offer the very best learning solution for employees, teams, and managers who want to make a real difference in their organizations and establish an actual learning environment. I’m part of a new and ambitious team that fulfills a central role within GoodHabitz. We’re continually working to surprise our customers, prospects, students, and colleagues with results that help GoodHabitz to keep growing.”

“As a content marketing specialist, I work in the global content marketing team, located in Eindhoven. I know exactly what our target audience cares about. I’m also aware of what our prospects need, I know what type of content benefits them the most, and I know how to write content to connect with our target audience. It’s my job to create content and campaigns in the form of e-books, case studies, promotional videos, and landing pages. Additionally, I’m the owner of our organic social media strategy, and I assist our online marketer in social and display campaigns.”

This will be your team 

“The focus of the marketing team is on growth and making GoodHabitz a lovemark for customers, prospects, and GoodHabitz employees. Apart from canvassing new customers, we create thrilling content and campaigns to surprise customers and non-customers alike. We’re in the business of creating fans and ambassadors of our brand who will stick with us, and maybe even upgrade to other GoodHabitz services at a later stage. You will collaborate mostly with your colleagues in the content marketing team and work from the offices in Eindhoven, Amsterdam, and partly remote. It’s all about the balance.”

This is what you’ll be doing 

You work on the global content marketing strategy that eventually will be localized in our other European countries such as France, Sweden, and Spain. You will collaborate a lot with all field marketers in other countries in this role - and you write your content in English. Meaning that a good command of English is crucial and therefore required. Are you a native English speaker (or close to native)? That’s a big plus for this position. From day to day, you take care of the following, you:

  • Write content in line with our content strategy and come up with new content ideas within that strategy
  • Manage and optimize all content in our CMS
  • Own the organic social media strategy and social calendar
  • Make sure all content is in line with our corporate identity (SEO-friendly)
  • Coach our local marketers to write and localize the best possible content
  • Are proactive when it comes to coming up with new content and you present new concepts to surprise our target audience every week
  • Touch base with our junior marketing executives in countries like Germany and Spain every day to discuss content localization and new ideas

You are perfect for this job because you 

  • Have around 2 years of experience in content marketing, experience in B2B or SaaS is a plus
  • Are an excellent writer and you love to do the research to help you become an L&D expert yourself, as that will help you to create content that contributes to our targets
  • Understand customer journeys and personas, and you know what kind of content will help the team achieve the targets within that journey
  • Understand how inbound content marketing can drive conversion and growth
  • Have good command of English, and you’re fluent in at least one other European language. Native English or close to native is a big plus
  • Are a digital native. You understand HTML and Google Analytics, or are willing to get to grips with such tools

You also have the following skills:

  • Experience with standard CMS, SEO is a plus
  • Know-how about PR is also a plus

Our offer 

  • A competitive salary
  • An inspiring, international, and enterprising work environment
  • Perspective that matches a fast-growing marketing department in a fast-growing company
  • Work that doesn’t feel like work
  • A company-issued MacBook
  • A pension scheme, income-disability insurance, and reimbursement of commuting costs
  • 25 days of annual leave
  • Unlimited use of our online training courses
  • Room to grow at an amazing location in the heart of Eindhoven

Apply today! 

If you’ve been reading all the above with an ever-growing smile on your face, then we’re ready to meet you! Please send your CV and cover letter in English via the link below. The recruitment process will involve an assignment.